1st image for H&M released from ad campaign by Balmain
We now notice supermodels capturing the subway by a storm! In the month of October, during the Paris Fashion Week, Olivier Rousteing for Balmain will be all set and presenting his 2016 spring collection. And most probably he will pull in a lot of crowd consisting of the designer’s celeb friends (you can imagine all the members coming from the West/Jenner/ Kardashian kinfolk together with musicians such as Jennifer Lopez and Rihanna), jointly with the bunch of his chief models whom he very devotedly has been addressing as his “Balmain Army.”
Yet there is one other major project which the French house does have on the horizon too and it is the collaboration with H&M that will get launched on Nov. 5, and on Oct. 20, is expected to schedule its launch party.
We have been lucky to get a sneak peek about the upcoming collection—there was Gigi Hadid who had adorned pieces from the line together with Carine Roitfeld’s “Icons” party along with Harper’s Bazaar at the time of New York Fashion Week. However now we have a lot more of indication about what would this collab actually come out like.
The very first picture for the H&M ad campaign from the Balmain has already been released where you get to see supermodels like Kendall Jenner, Hao Yun Xiang, Gigi Hadid, Dudley O’Shaughnessy and Jourdan Dunn smoothly riding on a (incredibly fresh and sparkly) subway train. Even though for once to you it might just strike like an implausible scenario, but Bella Hadid and Emily Ratajkowski also did Instagram themselves where they were seen riding the subway home soon after the Marc Jacobs’s show—well models, yes they are so very much like us!
Mario Sorrenti, who is the very same photographer who was part of the fall 2015 campaign, had shot these images which do emphasize the intrepid, elaborate beadwork and influential, structured silhouettes, verily the reason for which this label has been getting so popular lately.