Brad Goreski is all set as the creative director for QVC
Chris Burch was in news in July as the founder of C. Wonder retail chain as he sold the brand, trademark and the intellectual property rights to Xcel Brands. The entire deal got over on Thursday with both stock and cash of the company being sold at $12.5 million.
Burch had filed for bankruptcy in Jan after losing his personal money of about $70 million. The brand C.Wonder completely failed. Xcel is planning to launch the newly acquired C. Wonder in the year 2016 spring on QVC. Other than C. Wonder, Xcel has also added other brands like Isaac Mizrahi, Judith Ripka and others.
QVC has also hired the famous stylist Brad Goreski as the creative director of QVC and also its presenter for on air shows. Goreski, who made his debut with The Rachel Zoe Project on the small screen, is definitely good for on air show as he is TV –ready. He also had his own show like ‘It’s a Brad, Brad World and later join E! as a co-host on Fashion Police.
The famous stylists have had celebrities like Jessica Alba, Sarah Hyland, Rashida Jones and others as his clients. He has confirmed that he will be styling and more for the QVC 2016 show but will also continue to do other fashion campaigns and presentations too.
Xcel is planning to bring a lot of modification for C. Wonder. Earlier C. Wonder was famous as a lifestyle brand with home decor only; OVC is planning to bring in accessories, jewelry and apparel now under C. Wonder with house wares and gifts to be introduced later. It will also bring in a few luxurious changes with some happy surprises in its signature collections. With an audience of 340 million viewers, QVC is sure to see success with C. Wonder too.