Ellen DeGeneres will be available in Bergdorf Goodman
The lifestyle brand by Ellen DeGeneres has been extremely successful in its initial collection as it was a complete sold out within a day. It’s been just three months online and the brand has been able to grab an order from Bergdorf Goodman, which is a famous Manhattan department store known for its luxury good. The online celebrity brand will soon have a pop-up in the fifth avenue department store. The online brand successfully enters into the coveted department store in a small period of time.
Bergdorf Goodman’s department store at the fifth avenue Manhattan, New York will feature the online brand of Ellen DeGeneres items from September. The items which are supposed to come to the store are all exclusive and selective pieces from the fall collection as well as the holiday collection of ED brand which will be available from September 10 at the store and from September 8 at the e-commerce website of the store. It will continue to be there all through September. The brand ED will also make some exclusive capsule collection only for the flagship store and its website which will be priced at $800 and can go up to $3750 and more. While the rest of the products featured till now range from $8 and go up to $365.
Spokesperson from the brand ED recently gave a statement through email detailing about the collection by Ellen DeGeneres. It was written that the collection featuring at the Bergdorf Goodman store reflects the celebrity’s style and personal taste with a range of classic designs made only after keeping in mind the customers of Bergdorf Goodman. As the brand was launched in June, this partnership will be the first for the brand. It is a good time for the partnership as it coincides with New York Fashion Week. People of New York can expect to find cashmere, Italian wool, woven fabric, cashmere textiles, decorative and antique products and accessories in the store from the brand ED.