Kate Lanphear exits from post of Maxim’s editor-in-chief
The previous ‘T’ editor finally exits due to the huge fall in newsstand sales! Kate Lanphear finally decides to resign from the post of Maxim’s editor-in-chief—in just about a week’s time, when the magazine announced that it was undertaking is second redesign in less than a year’s tenure.
In an official statement Lanphear also stated that it was an enriching experience to have worked with Maxim. She also said that she felt privileged and proud about how much everyone at Maxim have achieved and the great stretch the glossy has reached since the previous year.
In September 2014, Lanphear had left her post of style director to come in and join Maxim. And here she supervised the magazine’s rebrand which was from “lad mag” into an opulent publication having long-form features, a lot more fashion fused in, a great design and less of bareness.
With time, advertisers started to retort back and good reviews started to pave in, and in Maxim’s September issue the ad pages crept 145 percent year-over-year as stated by the publisher of the magazine to WWD. However, the sales at the newsstands did undergo a sharp plunge; sinking from 131,099 in February and in June/July it reached merely 95,471.