NYC Fashion Week started with the ‘Made in NY’ campaign
In February, at the beginning of the New York Fashion Week, a declaration was made by Mayor Bill de Blasio that the city was about to allot $15 million to endorse projects of NY manufacturers and fashion designers. Thus, this tripled the deal which was set by the administration of the ex-Mayor Michael Bloomberg. It was on Thursday morning, at the Moynihan Station, the spring 2016 season was remarkably started by the city officials. And among those specific set of programs—the most prominent one is definitely the $1 million promotion campaign.
Featuring several remarkable New York based designers such as Rosie Assoulin and Public School the images are found on more than seventy-five busses, six hundred taxis, and in several billboards in the Times Square location. They can also be seen in the street pole banners as well as ferries all throughout the month of October.
Maria Torres-Springer stated that everyone who is there in New York will get to know what exactly ‘Made in NY’ is all about. Andrew Rosen together with Eugenia Kim also supported these outstanding initiatives.
This particular promotion was photographed by Zev Starr-Zambor. Sarah Gore Reeves was the one to style it and it featured the designs of Chromat, Tim Coppens, A Morir, Prabal Gurung, Alexis Bittar, and Ohne Titel. The images will be soon available in both digital as well as print publications that include eminent publications such as Vogue, InStyle and New York magazine. Not only this there will also be a few promotions that will take place in the near future and a whopping four million has been set aside for it.