NYC saw the biggest sports celebrity line-ups for the sports brand Nike
The very famous sports brand has brought together famous sports stars on the streets of New York City. As the U.S. Open is about to begin, Nike gathered Serena Williams, Rafael Nadal, Maria Sharapova and other sports person and brought back the classic commercial NYC Street Tennis to surprise the fans. Recent trends in commercial saw nostalgia playing a significant role as most of the ads created today reflect the ads of the past or are a replica. Recently, Justin Beiber was seen recreating the 90s Calvin Klein advertisement of the denim which starred Kate Moss and Marky Mark.
Some big brands like Burberry and Moschino have also used original supermodels for their campaign this season as Linda Evangelista and Stephanie Seymour along with Naomi Campbell were seen in their commercials. In 1995, Nike had Pete Sampras and Andre Agassi on the NYC street playing tennis for Nike’s commercial. For the start of the U.S. Open and the 20th anniversary on TV, the sports label has yet again created the same magic and surprised its fans by bringing in Pete Sampras and Andre Agassi back along with contemporary tennis stars like Rafael Nadal, Serena Williams, Roger Federer and Maria Sharapova and recreated the advertisement on Monday in New York City. The commercial showcased Nike’s Court Collection and simply amazed the fans on the streets of the city.
The collection was showcased by the sports stars for a few editors and then later it was taken to the street for the fans as the stars started playing mixed doubles on the street. Anna Wintour, Victor Cruz along with friends was seen cheering for the players from the front row. The collection has pieces which reflect the sports star’s personality and style. It is mostly similar to the runway collections joggers, vests and white dress. Sharapova in a talk with Fashionista said that she liked the new collection and will wear them for the U.S. Open.