NYFW Is Waiting for Gareth Pugh’s New Creation

This time the New York Fashion Week is definitely going to be something different. There are reports that the London based Gareth Pugh is going to change the format of fashion week. He is going to experiment. It is expected that it is going to be something completely out of box. It is also reported that it is going to be highly expensive, but how much? That is not known yet. One more special thing about it is that it is off-schedule and will be on September 4. This London-based designer, Pugh, has been disclosing his collection at Paris for not less, but past 6 years. Now he is heading to the New York Fashion Show, this all is really exciting.

His experiment, which hedefines as “immersive live performance,” is really worthy to watch. It has recently become the most talked about thing in fashion world. It has really become very special and has raised everyone’s expectations. The maverick tells The New York Times that, “There’s a point at which old archetypes need to change ,I know this is a business and we need to sell clothes, but it is also about image and inspiration, and sometimes a live show can miss the mark a bit.

NYFW Is Waiting for Gareth Pugh’s New Creation


The lights go up, the model walks out, and you lose control of it. It’s really important to not only communicate ‘This is a nice dress’ or ‘This is a cool trouser,’ but to sell the dream.” He further adds, “It’s never easy to lure the flock away from the same safe thing, especially when you consider how expensive and time-consuming organizing a truly impactful fashion week presentation can be”.

This experiment is surely going to be something different from the usual walk, turn, and repeat shows. The designer is on look out for spaces in which one is Manhattan’s PS 57, he and wants to work in collaboration with Wayne McGregor’s dance troupe, the group of a well-known royal Ballet choreographer. This all planning is really making everyone curious about the show.

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