Ralph Lauren is bringing sensory smartshirt to market

Ralph Lauren is making headlines yet again as it has come up with its new smartshirt which has a fitness app. The retailer is planning to bring to the market, smartshirts for $295 on August 27. The brand is the official outfitter for the U.S. Open and therefore it is apt that it came out with such a product at the right time.

The shirt was first seen in 2014 in the U.S. Open when some ball boys and a player wore it. It will now be available for sale in the market. It is made up of black fabric with some technically advanced features. The style is short sleeve with crew neck and has a logo of polo player and POLO embroidered on it in yellow color.

Ralph Lauren is bringing sensory smartshirt to market 1

The brand’s website is open and anyone interested in buying the shirt can preorder online. Others can also buy it from the flagship stores and pop-up stores in the premises of the U.S Open. It is cheaper than the Apple smartwatch. The buyers can also download other compatible apps for iPods and iPhones to view the details of their workout.

The technical part of the making of the shirt is overseen by the OMsignal which is from Montreal which also has similar shirts in their range. The app is built by Galvanized which is a media company from New York and works in line of health and fitness.

Ralph Lauren is bringing sensory smartshirt to market

Other brands too have come up with such concepts and brought in technical fabrics and clothing items like Ralph Lauren. Opening Ceremony, Tommy Hilfiger and a few others are too in the race. However Levi’s is the brand which should be followed as it has partnered with Google and is planning to come up with a smart fabric soon. Therefore smart fabrics and clothes will soon have a big share in the garment industry.

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