Rita Ora Is the New Designer for Adidas
In May British Singer and celebrity Rita Ora had revealed her collaboration with the brand Adidas which would go on for three seasons. That time she has admitted that she is a huge fan of this brand and she used to work at one of its sneaker stores when she was 16.
She was excited about this Adidas partnership. She had narrated the whole process as, “I studied all of their shoes and their archives from the past 50 years. Before I started, I wanted to meet the team that was going to do it with me. So I did a performance at their Christmas party and met everyone. I was there for four hours going through a mood board, seeing what they have, what they don’t have and bouncing back and forth with ideas. From there on, literally we’d meet every two weeks for a five-hour meeting.”
By this way stars had joined Kanye West and Selena Gomez‘s league. Both of these celebrities have done designing for sports ware brand before. She is planning to begin her designing project with sporty staples that usually people prefer in cities and moreover it has become her style statement. We of course know that Ora is not new to this fashion world. She was involved in DKNY’s campaign. Ora also has close friends like Cara Delevingne and Jeremy Scott who are style icons. She started working with Adidas as she has always loved it. She has lot of respect for originality and boldness of the brand. Ora also claims that she has been involved in every piece to such an extent that she can relate each of them to her carrier and her life!, The product range has Ora’s personal preferences. She is really excited about the release and keen to see her fans reactions over it.