September issues of ‘T’ and ‘WSJ’ break Ad records
While most of the lifestyle magazines find it difficult to maintain their count of the ad pages, T: The New York Times Style Magazine and WSJ. Magazine have declared their record breaking Ads in their September issues. T Magazine and WSG are breaking records as their ad pages have simply increased in count and have also increased their profit margins.
Both T and WSJ are fashion dedicated magazines have broken ad records in their September issues. Be it the women issue of the WSJ or the men and women issues of T, both have succeeded in adding more ad pages than any other fall fashion issues since 2008.
There has been an increase of up to 10 percent ad pages in the WSJ September issue which will be released on August 15. Last year it had 90.08 ad pages which have increased to 100.4 in 2015. About 32 percent of the advertisers are newly acquired out of which 9 percent belongs to the luxury and fashion brands.
WSJ, the seven year old lifestyle magazine, will also release its men’s fashion issue which will come out on September 12. On the other hand, T will issue its women’s fashion issue on August 23 which will feature around 164 ad pages which is an increase of 4 percent from the last year issue in 2014 with 154 ad pages. The men’s fashion issue will also be issued on September 13 which will feature 115 ad pages. The magazine has seen a growth rate of 14 percent over its 2014 issue.
T’s women issue has about 12 advertisers who have newly joined and which include the likes of Kenzo, Marni, J Brand, and Stuart Weitzman while the men fashion issue has Bruno, Piquadro, J.Crew, and Gant. Both the lifestyle magazines have readers who are affluent and have high spending habits. Therefore advertisers are willingly using this medium approaching these magazines.