What Designer Olivier Rousteing Says On Copying?
Now it is well known that brand stores like Zara, along with Topshop, H&M, and many more quickly bring lookalikes of catwalk trends. This makes common people to buy this high profile designs at affordable prices. This well known ‘copy-cat culture’, may annoy a few designers who design exclusive dresses. But Olivier Rousteing, the creative director of Balmain, appreciates efforts taken by such stores for displaying his designs as their own!
Rousteing does not stop there, but he claims that these stores do better job than what he is doing. Olivier expresses himself as, “I love seeing a Zara window with my clothes mixed with Céline and Proenza ! I think that’s genius, It’s even better than what I do!”
He adds, “I love the styling, I love the story… I watch the windows always, and its genius what they do today. They go fast, they have a great sense of styling and how to pick up what they have to pick up from designers. I’m really happy that Balmain is copied – when I did my Miami collection and we did the black and white checks, I knew they would be in Zara and H&M. But they did it in a clever way – they mixed a Céline shape with my Balmain print! Well done! I love that.”
Rousteing, who is himself very young, knows really well what his generation can afford better than others. On affordability and fashion trend copying Olivier further said, “I’m 28. I know not everyone can afford a thousand-dollar jacket.” He also said, “I am doing fashion for my amazing front row every season, but at the same time I’m doing fashion for young girls, who wear their version in the street.”
Phoebe Philo, Céline’s designer had similar thinking like that of Rousteing. In an interview with British Vogue‘s Alexandra Shulman, Phoebe Philo said, “Most of the time I think it’s really flattering and exciting. Only occasionally it’s been too close to the bone.”